The University of Alkafeel presidency responds to the invitation of the University of Kufa at the first media forum. In its participation in the first media forum at the University of Kufa, the Dean of the College of Pharmacy at University of Alkafeel, Prof. Dr. Saad Mushkor Walid Al-Ziyadi, attended on Wednesday, November 8, 2023, the forum with the presence of academic and media figures, and officials from governmental and non-governmental departments. The event was organized by the College of Medicine at the University of Kufa in collaboration with the Department of Media and Government Communication, under the slogan "Institutional Media: Industry Challenges and Future of Profession." The forum discussed research papers on the importance of the role of media in governmental and non-governmental institutions. "Institutional media is the media system in both governmental and non-governmental institutions, aiming to reflect a positive image of the institution to the audience (mental image), often introducing the institution achievements. It is essential for the management of institutions to first believe in the importance of media and the role it plays in conveying the institution voice to the outside world, and that its presence in the institution is a fundamental pillar of its success." The success of the media also facilitates senior management and concerned departments in strengthening coordination and cooperation relationships between institutions. The Ministry of Higher Education and Scientific Research  media emphasized the significant role of media, allocating specialized workshops and courses in the field of journalistic arts and media, training media personnel, and developing it to simulate various developments.